You’ve probably heard the phrase “what gets measured, gets managed.” Well, LinkedIn has a little scorecard for how good you are at using the platform to build a professional
Discoverability “Discoverability” is a hot topic at the moment. Because for the first time in decades, the search landscape is changing. “Google it” How many times
Email Accessibility isn’t just a buzzword in digital marketing anymore. It’s the law in the EU. As of June 2025, the European Accessibility Act (EAA) came into force, setting c
Here’s your digital marketing update for August 2025. Search Updates from August 2025 Search experiences continue to be re-written with AI systems re-shaping search engine re
Chat GPT5 has arrived but what do users think of it, what is next from Open AI and what does this all mean for brands?
Here’s your digital marketing update for July 2025. What happened in digital marketing in July that you NEED to know about? Quite a lot. Obviously. Search Updates from July 2
If your marketing feels all over the show, posting on social media one day, running a paid ad the next, and hoping for the best, you’re not alone. Lots of organisations do this.
AI influencers are taking the world by storm. I’ve been in digital marketing for over 20 years — long enough to remember when banner ads were the hot new thing. So when I say t
Instagram posts are now showing up in Google search results. As of 10 July 2025, Google has started indexing public Instagram posts – meaning that your posts could show up in Goo
Reddit‘s not currently part of my marketing mix. I’ll be honest, every time I’ve opened Reddit in the past, I’ve felt like a cat’s just vommed on my screen. It’s me