Content Strategy​

Content Marketing Consultancy

Need to update your content strategy? 

Your content strategy should define how you will demonstrate who you are and what value you will bring to your audiences through content. It includes your content marketing goals, your target audiences, what sets you apart from the competition and how you will measure the success of your content marketing efforts.

We offer strategic content marketing consultancy, based on years of experience planning content that creates impact.

Helping you to cut through the noise

Content strategy is all about understanding your audiences. We’ll show you how to listen to them, to understand who they are, where they are, what they’re interested in and what they’re motivated by. We’ll assess your performance against your competitors, analysing what’s working and what’s not. We’ll use analysis to help you to understand what will cut through the noise for your audiences and how to create measurable impact.

Black jazz performer plays the saxophone on stage
Woman walking on a road in Glen Etive, Scotland

Giving freedom within a framework

Using audience insights we can help you to define your content pillars, ensuring that every piece of content you create resonates with your audience.

We can devise a content framework that helps you to define a clear and measurable purpose for each and every piece of content you create. When you have a singular purpose for each piece of content, the intended value to the audience is clear, giving you clarity on what success looks like.

Building a plan

Content might be be King. But distribution is Queen. Without a clearly defined distribution plan, your content probably won’t be seen by your target audiences. Nobody wants to fall into the trap of ploughing resources into content creation without reaping the returns. Your distribution plans will define the channels and platforms to use to promote the content that you publish.

We can help you with your content planning, defining what to create, where to post it, when to post, and how frequently to post to maximise performance against your defined KPIs. 

Fancy a coffee?

I’m looking forward to hearing from you:

ellie@themarketingden.co.uk

Get in touch:

    Content marketing articles

    If you want to learn more about content marketing, check out the following blog articles:

    What is content strategy?

    I’m drowning in a sea of content

    The art of listening

    Five content predictions for a post-pandemic world

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