The Digital Marketing Den

The digital marketing den – the course you need to make your marketing more impactful. Delivered via Teams, this fun and engaging course gives you everything you need to know to take your digital marketing to the next level. Covering website design, SEO, social media, email marketing, PPC and digital advertising – you’ll gain the knowledge and confidence to deliver punchy integrated campaigns.

Digital Marketing Training For You

Do you work in marketing but want a better understanding of digital?
This course is for you.
Do you specialize in a specific digital marketing channel, but want to improve your understanding of other digital marketing channels?
This course is for you.
Are you a senior leader or CEO who wants to better understand the work of your digital marketing team?
This course is for you.
Are you a small business owner who wants to learn digital marketing?
This course is for you.

Lunch and learn

The Digital Marketing Den course will run over a period of 6 weeks, through live virtual training sessions on Wednesday lunchtimes.

Each week we’ll cover a different area of digital marketing. Through inspiring real world examples, you’ll learn not only the principles of digital marketing but how to apply them effectively to create real business impact.

Although there will be a focus on a specific channel each week, we’ll weave in information on audiences, channel roles and channel interplay, so that by the end of the course, you’ll be able to take an integrated approach to your digital marketing efforts.

The Digital Marketing Den course

REGISTER

Beginning on 17 April 2024, this course will run for 6 consecutive Wednesdays, up to and including 22 May.

The live session each Wednesday will run from 12:00 – 14:00.

And here’s what we’ll cover:

Week 1: Secrets to good web design

How people consume websites and why that matters to design, what makes a good website including sustainability, design, content, user experience and accessibility, and what to measure to monitor success.

Week 2: An intro to SEO

An overview of how SEO works, the differences between online, offline and technical SEO, the best approaches and practical tips for reaching the top spots on Google.

Week 3: Getting social

An overview of when and how to use social media effectively. We’ll cover the differences between the platforms and the audiences they serve, helping you to understand which platforms to use and which formats to leverage, and when.

Week 4: Email marketing essentials

From opt in to conversion, we’ll take you through customer journey planning, legislative requirements, audience segmentation, subject lines that create click-through, and copywriting that converts.

Week 5: An introduction to PPC

With a focus on Google Adwords, we’ll take you through where to start, when to start and how to set yourself up for long-term PPC success.

Week 6: Getting started with digital advertising

Which platforms to use, when, formats and audience targeting options.

What’s included?

  • 12 hours live virtual training (2 hours a week) including real world examples
  • A playbook containing key information and practical tools following each week’s live lesson
  • Accountability exercise. An optional activity will be set at the end of each session enabling you to put your learnings into practice
  • Opportunity to follow up with questions throughout the 6 week course
  • Bonus: Jargon busting cheat sheet
  • Digital Marketing Den certificate (following completion of the course)

What’s the cost?

£ 500
+ VAT
  • Note the transparency in that number. There’s no pretending it costs less by calling it £499.99. Just a clear, no nonsense fee that reflects the quality of the training you’ll receive.
REGISTER

Meet the trainer

Ellie has 20 years’ experience working in digital marketing.

Her most recent role was as Head of Digital Marketing for the National Trust, where over a 7 year period, she led a team of talented digital marketers to achieve transformative growth in digital audiences and unprecedented growth in digital revenues.

Now a digital marketing consultant, she has trained the digital marketing teams for multiple well-loved brands including Go Ape and The Woodland Trust.

She’s worked on digital marketing campaigns with no budget. And digital marketing campaigns with very large budgets. She’s tested. She’s learnt. She’s tested some more. She brings real examples into her training, sharing lessons from herself and others, so that you can learn faster.

Some lovely feedback

"Ellie was able to bring together best practice and the latest developments alongside some inspirational examples. She’s also great fun to work with"
Samantha Humphreys
Head of Marketing, The Woodland Trust
"We have already seen results from her suggested improvements to our digital engagement strategy across SEO, email strategy and social media"
Clair Grant-Salmon
Head of Audience Development, IIED
"If there was a star system, she would be getting 5 out of 5 stars from Team Wildscreen"


Lucy Muir
CEO, Wildscreen
"I would recommend Ellie to any business looking to seek advice, direction, support on social media strategy, planning and execution"
Joanne O’Boyle
Sales & Marketing Director and Co-owner at Go Ape

Not convinced yet?

Feel free to get in touch if you have any questions.

But don’t leave it too long to book, we’re limiting this course to 10 spaces.

Hope to meet you soon.

Top