Digital Marketing Update November 2025

Welcome to our digital marketing update for November 2025. Read on to find out what’s changed in digital marketing this month.

Social Media Updates from November 2025

Meta’s ad free subscription has launched

We previously mentioned this was coming. But it’s now live. If you want an ad free experience on Facebook, Insta or Threads, you can pay £2.99 a month on desktop or £3.99 a month on mobile to remove ads and gain extra privacy controls. (Oh the sneaky so and so’s).

It will be interesting to see the take up on this – and whether there is any subsequent impact on engagement with ads or indeed in time, branded content.

Instagram adds watch history for reels

In Instagram, if you go to ‘settings’, under ‘your activity’, you’ll now find ‘watch history’, a new feature which is essentially a list of every reel you’ve ever watched.

Does this mean that popular reels could become evergreen content rather than ephemeral content? And if so will previous reels become searchable content? Feels like this might be where Instagram’s heading with this one. But to be honest, I just can’t see users interacting with previous content much? So this will more likely be a flash in the pan thing that hangs around for a bit and the quietly disappears.

Never the less, if you’re creating content, make it useful. Watch history is giving you a second chance to be seen.

Assistive AI for Insta creation

As part of a broader push to make content creation more dynamic, Instagram’s new assistive AI lets creators use voice commands to edit visuals and generate new creative elements.

You Tube has rolled out Ask Studio

This is an AI chatbot built into YouTube Studio. Rooted in YouTube’s analytics, it gives tailored insights and content inspiration to creators. I like the sound of this one (you know me, I geek out on anything data led).

YouTube Shorts editor

YouTube is rolling out a new timeline editor for Shorts. Creators can now trim, reorder, and zoom clips in a more powerful in-app workspace.

Threads launches ‘Communities’ globally

As part of a push toward being more ‘conversation led’, Threads is rolling out “Communities”. Communities are basically spaces for focussed topic-based discussions. Posts from those communities appear in users’ feeds, and the content is clearly tagged.

Sounds a bit like Reddit’s subreddits to me.

Pinterest gives users control

Pinterest is giving users toggles to reduce how much AI-generated content appears in their feed. According to Pinterest, this is about trust and curation, making sure people still see real, human-created content. Yes Pinterest. Love this.

Advertising Updates from November 2025

Meta using AI chat conversations for ad targeting

From 16th December 2025, Meta is going to use users’ interactions with its AI chatbot (voice & text) to personalize both content and ads across Facebook, Instagram and other Meta apps. In affected countries, there will be no option to opt out. Thankfully the UK (along with the EU and South Korea) are excluded.

Whilst this deeper level of data might sound appealing from an advertising perspective, it really feels like a low point in terms of data privacy. Meta has said it won’t use data from chats about sensitive topics (e.g. health, political views) for ad targeting. Well that’s something. Read more here.

Performance Max reporting

Google has rolled out new Performance Max reporting features. You can now see channel level performance including placements, costs and ROI. There’s also better asset reporting so you can break down how individual creatives are doing.

Google ramp up demand-gen campaign features

Google’s demand-gen campaigns now automatically convert image and text assets into videos, for broader placements across YouTube and Google. If you run Google’s demand gen campaigns, you’ll need to check your creative to make sure the new video assets are aligned to your brand. This will have happened automatically unless you opt out.

Call only ad format phased out

Google are phasing out ‘call only’ ads in favour of Responsive Search Ads with Call Assets to generate phone based leads. If you’ve been reliant on leads from call only ads, you’ll need to make some changes.

Importing cost data into GA4

Ever struggled to compare performance across Google, Meta and Tik Tok? Google Analytics (GA4) now supports importing cost data from Meta Ads and TikTok. That means you can pull in up to 24 months of historical cost, clicks, and impressions into your GA4 dashboards. Luvverly.

View From The Den November 2025

This month it’s been mostly platform updates. Lots for content creators to get their heads around.

I hope you found our digital marketing update for November 2025 helpful.

Come back next month for more digital marketing updates from The Marketing Den 😊

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