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The Digital Marketing Den – Bronze Course
£500.00
This course will be suitable for those who work in marketing but want to broaden their digital marketing knowledge. Attendees will likely be specialists in a particular marketing channel who want to broaden their knowledge across the marketing mix, or senior leaders and CEOs who want to better understand the work of their teams.
26 in stock
Description
Week 1: Secrets to good web design (What makes a good website, including the basics of UX)
Week 2: An intro to SEO (an overview of how SEO works, the differences between online, offline and technical SEO, and the best approaches to reaching the top spots on Google)
Week 3: Getting Social (an overview of when and how to use organic social effectively, including the differences between the platforms and the audiences they serve)
Week 4: Email marketing essentials (Journey planning, segmentation, and copywriting that converts)
Week 5: An introduction to PPC (Where to start, when to start and how to set yourself up for long term PPC success)
Week 6: Getting started with paid social (Which platforms to use, when, formats and audience targeting options)