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Employee Generated Content
Read on to find out why you should be considering Employee Generated Content as part of your marketing mix. You’ve been in marketing long enough to know that people buy from peop
How to Bring In Charity Donations
In this blog post, we explore how to bring in charity donations using tried and tested formats. When it comes to charity giving, we all choose to give to the charities that have so
The Impact of The Data (Use and Access) Act on Charity Emails
A small but significant change in UK data law could make life a little easier for charity marketers. When the GDPR was first brought in, I remember feeling like I needed a law degr
LinkedIn’s Social Selling Index (SSI): Why charities should care
You’ve probably heard the phrase “what gets measured, gets managed.” Well, LinkedIn has a little scorecard for how good you are at using the platform to build a professional
How to be ‘Discoverable’ wherever people are searching
Discoverability “Discoverability” is a hot topic at the moment. Because for the first time in decades, the search landscape is changing. “Google it” How many times
Email Accessibility Becomes a Legal Requirement
Email Accessibility isn’t just a buzzword in digital marketing anymore. It’s the law in the EU. As of June 2025, the European Accessibility Act (EAA) came into force, setting c
Getting Started With Google Grants (and succeeding)
Did you know that as a non profit organisation you could be entitled to $10,000 worth of advertising spend per month to promote your non profit on Google? Google Grants is a powerf
Digital Marketing Update May 2025
Here’s 10 digital marketing updates from May 2025 that you NEED to know about. There’s a bit of a theme here. AI is becoming fully integrated into ALL the platforms. I’m
Improving Email Deliverability in Charity Marketing
As a charity marketer, connecting with your audience through email campaigns is crucial for building relationships, and garnering support. However, amidst the vast sea of emails fl
Digital Marketing Update April 2025
A lot has been happening in digital marketing in April. With a lot of you head deep in budgeting for the new financial year, let’s start this month’s digital marketing upda