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Employee Generated Content
Read on to find out why you should be considering Employee Generated Content as part of your marketing mix. You’ve been in marketing long enough to know that people buy from peop
LinkedIn’s Social Selling Index (SSI): Why charities should care
You’ve probably heard the phrase “what gets measured, gets managed.” Well, LinkedIn has a little scorecard for how good you are at using the platform to build a professional
The Rise of AI Influencers: What Mia Zelu Means for Marketing
AI influencers are taking the world by storm. I’ve been in digital marketing for over 20 years — long enough to remember when banner ads were the hot new thing. So when I say t
Instagram Content Now Appearing in Google Search
Instagram posts are now showing up in Google search results. As of 10 July 2025, Google has started indexing public Instagram posts – meaning that your posts could show up in Goo
Reddit: A Missed Marketing Opportunity
Reddit‘s not currently part of my marketing mix. I’ll be honest, every time I’ve opened Reddit in the past, I’ve felt like a cat’s just vommed on my screen. It’s me