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Marketing Audits
Marketing Audits
Marketing audits are essential tools for making data driven decisions to improve the effectiveness of your marketing. They give you the clarity and confidence to stop wasting time, money and effort on things that aren’t working, and double down on the activities that actually drive real business results.
Brand Audits
You can’t stand out if you don’t know where you stand. Our brand audits assess the position of your brand – in the market, in the mind of your customers, supporters or beneficiaries, and in the industry (compared to your competitors). Our brand audits evaluate every aspect of your brand – identity, messaging, customer perception and effectiveness. They uncover the hidden forces that shape how people perceive, remember and choose your brand.
Perfect for anyone who wants to untap strategic growth insights.
Marketing Audits
Effective marketing drives meaningful action. Our marketing audits provide a comprehensive review of your marketing activities. We’ll look at audiences, channel roles, channel performance and content performance. The data we uncover will give you clarity on what’s working well and importantly what isn’t. We’ll highlight untapped opportunities, laying the groundwork for future decisions (both strategic and quick wins). Â
Perfect for anyone looking to create a data-driven integrated approach to marketing.
Channel Audits
Unsure whether one of your marketing channels is performing as it should? If you specifically want to improve the performance of one of your marketing channels, we can provide a single channel audit. Whether you want to improve your SEO, social media, email marketing, advertising or measurement set up, we’ll lift the bonnet on what you’re currently doing, analyse performance, benchmark your data, and show you how to improve.
Perfect for anyone who is looking to improve performance of a particular marketing channel.Â
Content Audits
Content is often one of the most under-reviewed areas of marketing. Our content audits assess how well your blogs, web pages, video, and social posts are performing. We’ll map content against customer journeys, highlight gaps, and identify opportunities to repurpose or refresh existing assets for better results.
Perfect for anyone whose content isn’t driving performance.
Competitor Audits
What are your competitors doing differently? A competitor audit looks at messaging, channel mix, content strategies, and engagement approaches. It’s a fast way to understand where you have a competitive advantage and where you need to catch up.
Perfect for anyone who needs to rethink their positioning in the market to gain a strategic advantage.
Internal Audits
Our internal marketing audits examine factors that affect marketing performance. We’ll assess marketing resources, capabilities and processes to identify strengths and weaknesses, leading to recommendations around organisational design, training, and workflows. Â
Perfect for anyone ready to rethink their organisations’ foundations for marketing success.Â
Audience Audits
Our audience audits identify the gap between your target audience and your actual audience. Helping you to gain a clearer understanding of your target audience’s challenges and pain points. So that we can show you how to adjust your campaigns to reach the right people.
Perfect for anyone who wants to grow an audience.
Analytics Audits
Higher quality analytics means better marketing decision making. Our analytics audits will look at your analytics set up from tools to tracking to reporting.Â
Perfect for anyone who wants to automate reporting and check they’re efficiently tracking the right data to optimise their marketing performance effectively.Â
Environment Audits
Our environment audits examine macro-environmental factors that may affect how you market to your audience. We’ll assess things like the economy, politics, weather patterns and cultural trends – looking at how they influence your audience’s decisions.
Perfect for anyone looking to build deeper audience connections.
*A bespoke quote will be provided upon request. Price varies dependent on the size of organisation / volume of work required. (For example a content audit for a small charity with a limited website and one active social channel, will cost less than a content audit for an International charity churning out daily content across multiple active marketing channels).
Get in touch for your free bespoke quote.
Why Marketing Audits Matter
Every organisation markets differently. You might have multiple channels ticking away but no clear view of what’s performing. Or maybe you’re not sure how your brand stacks up against competitors. A marketing audit shines a light on what’s happening, so you can make smart, evidence-based choices.
Key benefits of a marketing audit:
- Clarity – know what’s working and what isn’t.
- Efficiency – identify wasted spend and effort.
- Focus – highlight where to invest resources.
- Growth – uncover hidden opportunities to reach and engage your audience.
- Confidence – make strategic decisions backed by data, not guesswork.
Our Marketing Audit Process
- Discovery – understanding your goals, challenges and current activity.
- Data Gathering – reviewing analytics, platforms, and competitor benchmarks.
- Analysis – identifying strengths, weaknesses, opportunities and risks.
- Recommendations – prioritised actions you can take immediately and longer-term.
- Presentation – a clear, jargon-free report with a workshop (if needed) to bring the findings to life.
- Data dips – for an additional (discounted) cost we can provide a lighter touch audit annually for 3 years, giving you accountability, and helping you to track progress.
FAQs About Marketing Audits
How often should I run a marketing audit?
Most organisations benefit from a full marketing audit every 12–18 months, with channel or campaign-level reviews more frequently.
What’s the difference between a marketing audit and a marketing review?
A review often looks at surface-level performance. An audit goes deeper, benchmarking, analysing data, and linking insights back to your strategic goals.
Will a marketing audit help me save money?
Yes – most audits uncover inefficient spend, duplicated activity, or under-performing campaigns. They also highlight where investment would drive the biggest return.
Can you run audits for small organisations or charities?
Absolutely. Marketing audits are not just for big brands. For small teams, they can be even more valuable because every pound and hour of effort counts.
How do I know what type of marketing audit I need?
Just let us know what challenge you’re trying to solve, and we’ll recommend the most appropriate solution for you.
Ready to Get Started?
If you want clarity, direction and confidence in your marketing, a marketing audit is the first step.
Get in touch with us today to book your audit and start making smarter marketing decisions.